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Communication 1307 - Mercado, Luis: Media Literacy & Advertising Research: Home

Ad Impact

advertising graphic

Freedom of Speech

-Marshall McLuhan, "The Medium is the Message" and other sayings

The medium through which we choose to communicate holds as much, if not more, value than the message itself.

Example: Nixon tv debate with Kennedy


Library Hours & Phone

Library Hours

Please see Today's Hours.


Circulation (3rd): 210-486-0570

Reserves (4th): 210-486-0582
Interlibrary Loan (2nd): 210-486-0572
Reference (2nd): 210-486-0554
Reference (SMS text): 210-714-1649
Service Counter (4th): 210-486-1081

Main Library: 210-486-0559
Library Directory


Hey! This LibGuide will help you through the process of research for your project. Feel free to contact me if you need help at any time.

1. Define Topic: What do you know? Verify with Background Info.

2. Devise Strategy: What do you want to find out? List keywords.

3. Search Sources: Look at Books, Articles, web sites, etc.


EVALUATE what you're doing: Change your keywords/database; Are you finding appropriate items?

SAC Library, Moody Learning Center, 2nd-4th floors

2nd floor North side  - Computers for research (no word processing or personal email), Printers, Reference collection, Reference Desk with Helpful LIBRARIANS, Group Study Rooms, Photocopiers

2nd floor South side - Reserve Desk, Viewing Rooms, Change for up to a $20.00 bill, Pay Fines, TexShare Cards, Get Inter-library loan materials

3rd floor - Circulating collection (check out books & media), Popular and Children's Collections, Group Study Rooms, Photocopiers

4th floor -Quiet Study Area, McAllister Collection (rare books), Group Study Rooms    

Connected all the time

Where is the rebel base camp?

"Brand" new baby

Hola desde Guanajuato, Mexico (muy bonito!)

Stephen Dingman's picture
Stephen Dingman
San Antonio College Library
1819 N. Main St.
San Antonio, TX 78212

Open wide

2012 Text Champion

Competitors in the final round of the LG U.S. National Texting Championship (AFP/Getty Images/Stan Honda)

Competitors in the final round of the LG U.S. National Texting Championship face off in New York's Times Square on Aug. 8, 2012. Austin Wierschke, a 17-year-old from Rhinelander, Wis., left, won for the second year in a row, pocketing $50,000. In 39 seconds he accurately typed a 149-character message with capitalization, punctuation and several symbols. (AFP/Getty Images/Stan Honda)

Online Responsibility

San Antonio College Library, 1819 Main Ave., San Antonio, TX 78212
Located in the Moody Learning Center (MLC) building, floors 2 - 5
Reference Desk: (210) 486-0554 * Send Email
Library interior & exterior photos by: Leonard Ziegler, SAC photographer

Copyright © 2015 San Antonio College